GAYA KOMUNIKASI DAKWAH USTADZAH HALIMAH ALAYDRUS PADA CHANNEL YOUTUBE

This research aims to uncover the communication style and rhetoric of preaching in the context of Ustadzah Halimah Alaydrus' YouTube channel. The research method employed is descriptive qualitative to systematically identify relevant phenomena. This study applies communication theory and preaching rhetoric theory as an analytical framework to understand how preachers communicate and influence their audience. The research findings indicate that Ustadzah Halimah Alaydrus utilizes an assertive communication style that respects others while clearly stating their beliefs. Her rhetoric is engaging, informative, entertaining, and motivational to her audience. The implications of this research underscore the importance of understanding and appreciating the role of preaching in social media platforms, such as YouTube, as a means to disseminate Islamic teachings and motivate audiences to act in accordance with religious values. This study also highlights the importance of using effective communication strategies to achieve preaching goals and build positive relationships between preachers and the community