Developing a Rural Tourism Route Through the Integration of Local Stakeholders: Challenges and Opportunities for Family Farmers in Porto Seguro – Bahia (Brazil)

Family farming plays a key role in global food production and economic development. Rural areas in Porto Seguro, Bahia, Brazil, possess a rich cultural heritage, sustainable agricultural practices, and traditional communities that have been overlooked by mainstream tourism. To unlock economic opportunities for small farmers and attract diverse tourists, the local government and university (Universidade Federal Fluminense) collaborated to enhance a rural tourism route. This case study explores the synergy among local government, the university, and residents, showcasing how it can lead to creative placemaking practices in rural tourism. The study focuses on the “Motherland of Brazil” route, a sustainable tourism option, and emphasises the importance of residents’ involvement in destination planning through family farmers’ participation. © The Authors 2024