预测中国大都市的城市品牌选择:研究地理环境和国家规划的影响

IF 1.8 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Biying Zhu, Ju’e Guo, Martin de Jong, Yunhong Liu, Erlong Zhao, Gao Jing
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引用次数: 0

摘要

本文旨在通过分析中国省会级以上地方政府用于代表自身的城市标签(采用的城市标签)和他们实际追求的发展路径(采用的发展路径),研究中国的独特国情。作者分别根据城市规划文件、经济和地理数据以及国家规划文件和政策报告,确定了用于自我定位的十大类城市标签,并确定了这些标签的使用频率。研究结果作者发现,地方经济发展和地理因素以及自上而下的行政影响,都对所研究的 38 个中国城市的城市品牌战略产生了重大影响。当这些模型在预测所采用的城市标签和路径方面存在不足时,往往是因为城市偏好以服务为导向的声誉,而不是以制造业为重点的声誉;城市偏好多样化、多层面的产业形象,而不是千篇一律的形象。本文的研究方法有别于现有的城市品牌第一类研究,没有涉及利益相关者的参与或采纳和实施过程等问题。此外,本文关注国家层面的政治权力动态和市政层面的城市治理细节,为本课题提供了一个独特的视角。总之,本文通过扩展对品牌发展及其对社会经济环境影响的理解,为城市品牌领域做出了宝贵贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Predicting city branding choices made by Chinese metropolitan cities: examining the impact of geographic context and national plans
Purpose This paper aims to examine the unique Chinese context by analyzing the city labels (e.g. smart city and eco city) used by Chinese local governments at or above the provincial capital level to represent themselves (adopted city labels) and the developmental pathways they actually pursued (adopted developmental pathways). Design/methodology/approach The authors compared the city brand choices to those anticipated based on their geographic and economic contexts (predicted city labels and developmental pathways) as well as the directives outlined in national planning documents (imposed city labels and developmental pathways). The authors identified ten main categories of city labels used to designate themselves and establish the frequency of their use based on municipal plan documents, economic and geographic data and national plan documents and policy reports, respectively. Findings The authors discovered that both local economic development and geographic factors, as well as top-down administrative influences, significantly impact city branding strategies in the 38 Chinese cities studied. When these models fall short in predicting adopted city labels and pathways, it is often because cities favor a service-oriented reputation over a manufacturing-focused one, and they prefer diverse, multifaceted industrial images to uniform ones. Originality/value The originality and value of this paper lie in its contribution to the academic literature on city branding by developing a predictive model for brand development at the municipal level, with explicit attention to the national-local nexus. The paper’s approach differs from existing research in the first cluster of city branding by not addressing issues of stakeholder involvement or adoption and implementation processes. Additionally, the paper’s focus on the political power dynamics at the national level and urban governance details at the municipal level provides a unique perspective on the topic. Overall, this paper provides a valuable contribution to the field of city branding by expanding the understanding of brand development and its impact on the socioeconomic environment.
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来源期刊
Journal of Place Management and Development
Journal of Place Management and Development HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
4.30
自引率
7.70%
发文量
16
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