A STUDY ON PERCEPTION OF UNORGANISED RETAILERS ON GLOBAL RETAILERS IN ANDHRA PRADESH

This research looks at the opinions of unorganized merchants in six districts of Andhra Pradesh state on the effect of major global retail entities. Local, unorganized businesses confront problems as customer preferences shift and internet and contemporary retail forms gain traction. The study aims to understand how these merchants perceive and respond to such shifts, offering insight on the subtle adjustments and methods used in various parts of India. It also intends to provide significant insights by bridging the gap between analysis and the lived realities of unorganized merchants. By elucidating the complex interplay between local and global dynamics, this study hopes to inform and promote inclusive growth and equitable coexistence in the retail context. Factor analysis was used to for the analysis on 1200 responses from the respective districts. KEY WORDS: Unorganized Retailers, Globalization, Transformation, Foreign Retailors.