下一步行动苏伊士运河事件后的长荣海运公司

Jasmin Lin, Qin Yang, Marcel C. Minutolo
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引用次数: 0

摘要

研究方法 本案例研究是根据新闻报道和视频等二手资料编写的。附有教学说明的案例研究初稿在课堂上进行了测试,并在案例撰写会议上进行了分享。案例概述/梗概 "下一步是什么?Ever Given after the Suez Canal incident (Evergreen Marine Corporation in, 2022) "探讨了总部位于台湾的世界领先货运公司长荣海运公司的状况,以及该公司为应对大流行病和全球供应链转型所带来的挑战所做的努力。本案例提供了全球商业环境最新变化的背景、Ever Given搁浅引发的苏伊士运河事件以及公司的具体信息,有助于学生理解影响长荣海运公司(EMC)战略决策的背景。本案例使学生能够评估 EMC 的整体状况,并分析他们可以采取哪些行动来应对动态全球环境中的这些挑战。复杂性 学术水平本案例适合战略或国际商务课程,尤其是以国际供应链管理为主题的课程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What’s next: Evergreen Marine Corp. after the Suez Canal incident
Research methodology This case study was built from secondary data such as news articles and videos. Several drafts of the case study with teaching note were tested in classroom settings and shared at a case writing conference. The case was revised based on feedback from students and roundtable discussions from the conference. Case overview/synopsis “What’s next: Ever Given after the Suez Canal incident (Evergreen Marine Corporation in, 2022)” explores the situation of the firm Evergreen Marine Corporation, a world-leading cargo shipping company headquartered in Taiwan, and its efforts to deal with challenges stemming from a pandemic and the global supply chain transition. The case provides background on the latest changes in global business environments, the Suez Canal Incident stemming from the grounding of Ever Given and firm-specific information, which would help students to understand the context affecting Evergreen Marine Corporation’s (EMC) strategic decisions. The case enables students to evaluate EMC’s overall position and to analyze the actions that they can take to deal with these challenges in a dynamic global environment. Complexity academic level This case would be appropriate for a course in strategy or international business, especially with the topic of international supply chain management.
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