克服战略顽疾：多重情景分析对战略调整的影响

IF 6.5 1区管理学 Q1 BUSINESS

Strategic Management Journal Pub Date : 2024-02-06 DOI:10.1002/smj.3589

Mark P. Healey, Gerard P. Hodgkinson

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引用次数: 0

摘要

要在变幻莫测的世界中茁壮成长，管理者必须根据不断变化的事件调整决策。然而，战略坚持是适应的一个主要障碍，即坚持以往成功战略的倾向。我们研究了多重情景分析是否有助于克服战略坚持的失调效应。在一项使用多轮战略模拟的实验室研究中，我们发现多重情景分析通过刺激战略调整（即战略选择模式的适应性转变）来减轻战略坚持的影响。多重情景分析通过培养对新战略的信念间接影响了战略调整，其效果取决于先前的表现。我们讨论了战略适应的认知微观基础研究的意义。

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Overcoming strategic persistence: Effects of multiple scenario analysis on strategic reorientation

To thrive in an unpredictable world, managers must adapt their decision-making to changing events. However, a major impediment to adaptation is strategic persistence, that is, the tendency to stick with previously successful strategies. We examined whether multiple scenario analysis can help to overcome the dysfunctional effects of strategic persistence. In a laboratory study using a multi-round strategy simulation that required players to change strategies to succeed, we found that multiple scenario analysis alleviated the effects of strategic persistence by stimulating strategic reorientation, that is, adaptive shifts in patterns of strategic choice. Multiple scenario analysis influenced strategic reorientation indirectly, by fostering belief in a new strategy, and its effectiveness depended on prior performance. We discuss implications for research on the cognitive microfoundations of strategic adaptation.

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来源期刊

Strategic Management Journal Multiple-

CiteScore

13.70

自引率

8.40%

发文量

109

期刊介绍： At the Strategic Management Journal, we are committed to publishing top-tier research that addresses key questions in the field of strategic management and captivates scholars in this area. Our publication welcomes manuscripts covering a wide range of topics, perspectives, and research methodologies. As a result, our editorial decisions truly embrace the diversity inherent in the field.