Yujin Heo, Junghyun Moon, S Mo Jones-Jang, Sungeun Chung
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Why Do People Underestimate Polling Effects? Examining the Gap Between Actual and Perceived Polling Effects
Two major challenges have limited the advance of our knowledge about people’s bias in perceived polling effects compared with actual polling effects. The first challenge comes from a methodological...
期刊介绍:
Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.