以健康为导向的非营利组织：证据和利他主义对广告评估和捐赠意愿的影响

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2024-02-06 DOI:10.1080/08934215.2023.2300653

Lindsey S. Aloia, Abbey Dilatush

引用次数: 0

摘要

本研究调查了证据（统计、叙述）和利他主义对一家以健康为导向的非营利组织的广告评价和捐赠意向的影响。参与者...

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.