芬兰 Z 世代可持续服装消费的实践理论方法

IF 3.5 Q2 BUSINESS
Olga Gurova
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引用次数: 0

摘要

目的 本文旨在回答以下问题:在芬兰首都地区的年轻消费者的日常生活中,可以观察到哪些与可持续时尚相关的服装实践,以及是什么阻碍了这些实践的进一步推广。数据分析采用主题分析法,这是一种灵活的数据分析方法,可以从理论概念和数据中提取类别。研究结果本文采用实践理论方法对年轻人的消费研究做出了贡献,提出了追随可持续时尚这一综合实践类别。实践理论的三要素模型可以回答阻碍实践形成的挑战问题。实践意义本研究基于实践理论方法和实证研究结果,提出了改善服装消费的实用方法。可持续实践需要能力、知识和技能,而学校作为与高中生密切合作的机构,可以帮助培养这些能力、知识和技能。原创性/价值本研究采用实践理论方法和研究结果,结合北欧国家的特定背景,为当前有关可持续发展和青年消费文化的研究做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Practice theory approach to Gen Z’s sustainable clothing consumption in Finland

Purpose

This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and what prevents their further proliferation.

Design/methodology/approach

This is qualitative research that draws from 22 semi-structured interviews with high school students in the capital area of Finland. The data were analyzed with the use of thematic analysis, a flexible method of data analysis that allows for the extraction of categories from both theoretical concepts and data.

Findings

This paper contributes to studies of young people’s consumption with the practice theory approach, putting forward the category of following sustainable fashion as an integrative practice. The three-element model of the practice theory allows answering the question of challenges that prevent the practice from shaping. The paper further advances this approach by identifying a list of context-specific dispersed practices incorporated into sustainable fashion.

Practical implications

The study suggests practical ways of improving clothing consumption based on the practice theory approach and findings from empirical research. Sustainable practices require competences, knowledge and skills that the school, as an institution working closely with high school students, could help develop.

Originality/value

The study contributes to the current studies of sustainability and youth culture of consumption with a practice theory approach and findings, related to a particular context of a country from Northern Europe.

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来源期刊
Young Consumers
Young Consumers BUSINESS-
CiteScore
5.90
自引率
6.70%
发文量
20
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