Florian Keusch, Paulina K. Pankowska, Alexandru Cernat, Ruben L. Bach
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Do You Have Two Minutes to Talk about Your Data? Willingness to Participate and Nonparticipation Bias in Facebook Data Donation
Data donation is a novel approach to collecting digital trace data, where users are asked to download their retrospective data from a platform and share them with the researchers. Little is known about the willingness to donate data and the potential bias that may arise from nonparticipation. We conducted a study among over 900 German Facebook users asking them to donate two data packages. While around 80% of participants were willing to donate their data, only around one-third of them successfully did so. Trust in researchers positively correlates with willingness and donation success, and trust in Facebook is negatively associated with donation success. The framing of the data donation request did not affect the outcomes. We find no difference in frequency of Facebook use between donors and non-donors.
期刊介绍:
Field Methods (formerly Cultural Anthropology Methods) is devoted to articles about the methods used by field wzorkers in the social and behavioral sciences and humanities for the collection, management, and analysis data about human thought and/or human behavior in the natural world. Articles should focus on innovations and issues in the methods used, rather than on the reporting of research or theoretical/epistemological questions about research. High-quality articles using qualitative and quantitative methods-- from scientific or interpretative traditions-- dealing with data collection and analysis in applied and scholarly research from writers in the social sciences, humanities, and related professions are all welcome in the pages of the journal.