PHILOSOPHY IN BUSINESS ANALYTICS: A REVIEW OF SUSTAINABLE AND ETHICAL APPROACHES

The integration of philosophy into the realm of business analytics is a nuanced and evolving discourse that transcends the technicalities of data analysis. This paper encapsulates a comprehensive review that delves into the ethical and sustainable dimensions of business analytics, probing the philosophical underpinnings that shape the responsible use of data in corporate decision-making. The review examines the moral considerations inherent in business analytics, investigating the ethical implications of data collection, analysis, and utilization. It contemplates the evolving landscape of data privacy, transparency, and the ethical responsibilities of businesses in the era of pervasive data-driven decision-making. Furthermore, the paper explores sustainability in business analytics, acknowledging the environmental impact of data centers, energy consumption, and the life cycle of digital technologies. It evaluates the philosophical principles guiding sustainable practices in the field, aiming to harmonize the pursuit of data-driven insights with ecological responsibility. In essence, this study outlines a comprehensive exploration of how philosophy shapes and guides sustainable and ethical approaches in the domain of business analytics. It sets the stage for a critical examination of the evolving intersection between data-driven decision-making and the ethical principles that underpin responsible corporate practices. Keywords: Philosophy, Business Analytics, Sustainable, Ethical Approaches, Review.