后 COVID 时代的企业与消费者互动。电子产品和化妆品客户评论案例研究

Q4 Arts and Humanities
Dialogos Pub Date : 2024-01-15 DOI:10.24818/dlg/2023/40/17
A. Enache, M. Militaru, Viorelavalentina Dima
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引用次数: 0

摘要

本文讨论了后 COVID 时代企业与消费者互动这一主题。本文简要回顾了与商业交流实践和趋势相关的主要文献,并分析了从主要在线电子商务网站上选取的客户评论语料库,以了解客户如何与服务/产品提供商互动,表达满意和不满。分析将试图确定所使用的语言如何反映参与者之间的关系、他们在对方面前的可信度或缺乏可信度,以及这些方面是否会影响在线销售趋势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics
The current paper discusses the topic of business to consumer interaction in the post COVID era. It briefly reviews key literature on aspects related to business communication practices and trends, and analyses a corpus of customer reviews selected from leading online e-commerce sites to see how customers interact with service/product providers to express satisfaction and dissatisfaction. The analysis will try to identify how the language used reflects the relation between participants, their credibility or lack of credibility in front of each other, and whether such aspects may be said to influence online sales trends.
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来源期刊
Dialogos
Dialogos Arts and Humanities-History
CiteScore
0.20
自引率
0.00%
发文量
16
审稿时长
8 weeks
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