SWOT 分析作为亚齐东南部 BAKSO KONDANG 的烹饪发展战略

Mustafaruddin Mustafaruddin, Muhammad Syahbudi, A. M. B. Syarbaini
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引用次数: 0

摘要

烹饪业在多个地区不断发展。著名的肉丸是该地区的美食亮点。本研究将采用 SWOT 分析法对亚齐东南部的 Kutacane 肉丸公司进行评估。SWOT(优势、劣势、机会、威胁)可以发现影响企业成功的内部和外部因素。在这项定性案例研究中,对企业主、员工和客户进行了深入访谈。研究发现,EFI 矩阵得分为 3.14,EFE 矩阵得分为 2.92。根据内部和外部因素,对东南亚齐省有名的肉丸企业进行 SWOT 分析,得出了四种战略:SO、WO、ST 和 WT
本文章由计算机程序翻译,如有差异,请以英文原文为准。
SWOT ANALYSIS AS A CULINARY DEVELOPMENT STRATEGY FOR BAKSO KONDANG IN SOUTHEAST ACEH
The culinary industry is growing in several regions. Famous meatballs are a regional gastronomic highlight. The Kutacane meatball company in Southeast Aceh will be assessed using SWOT analysis in this study. SWOT (Strengths, Weaknesses, Opportunities, Threats) finds internal and external aspects that can affect corporate success. In-depth interviews with business owners, staff, and customers are used in this qualitative case study research. This research found that the EFI Matrix score is 3.14 and the EFE Matrix score is 2.92. The famous Southeast Aceh Regency meatball business's SWOT Analysis, based on internal and external factors, yields four strategies: SO, WO, ST, and WT
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