On the ways to improve the information content and analyzability of contemporary accounting forms

Subject. This article analyzes the processes and phenomena associated with the improvement of the informative and analytical nature of present-day forms of financial reporting. Objectives. The article aims to identify the main factors that determine the architecture of accounting and reporting based on the assessment of experts, and develop measures to improve the informative and analytical content of accounting and reporting. Methods. For the study, we used the general and specific scientific research methods, such as deduction and induction, synthesis and analysis, comparison, modeling, and observation. Results. The article identifies the main factors and the degree of their influence on the architecture of the accounting and reporting system, which is most suitable for users. It offers the authors-developed measures to improve the level of analytical and informative accounting and reporting for internal and external users. Conclusions. The system of accounting and reporting, the level of their informative value and analytics do not fully meet the needs of internal and external users, which leads to a decrease in the effectiveness of management decisions. In the development of accounting and reporting forms, the characteristics of the technologies related to the activities of the organization and the corresponding organizational structure should be taken into account as fundamental factors in the formation of an information system. Focus on IFRS and digital technologies in accounting cannot solve the problems of improving the information content and analytical nature of financial statements. Measures to improve the informative and analytical nature of modern forms of accounting reporting should be based on "economic thought".