ALTRUISM MOTIVES IN THE BUSINESS SUSTAINABILITY OF WAROENG SPECIAL SAMBAL (SS) INDONESIA

Waroeng Special Sambal (SS) Indonesia is a restaurant trademark that has 98 branches in Indonesia and Malaysia. Waroeng SS was founded in 2002 and continues to exist today. The restaurant business management model which is centralized in one management makes the director's policies the most important thing in the running of the business. There is an interesting motive from the Director of Waroeng SS in the company's CSR policy, namely 1% of turnover every month. Seeing the importance of business having an impact on the surrounding environment, researchers tried to look at several motives behind this. The research approach used is descriptive qualitative with in-depth interviews and observations. The results of this research show that (1) the motive of altruism is the main basis for the Director of Waroeng SS in his business policies, and (2) the motive of altruism supports the sustainability of Waroeng SS's business for more than 20 years.