Lucia Haripatworo, B. Irmawati, Menik Srining Prapti
{"title":"绿色创新对印尼塞马垄可持续时装公司的绿色创业导向与竞争优势之间关系的中介作用","authors":"Lucia Haripatworo, B. Irmawati, Menik Srining Prapti","doi":"10.24034/icobuss.v3i1.449","DOIUrl":null,"url":null,"abstract":"The Resource Based View states that a business must have a competitive advantage in competing with other businesses. The aim of this study is to determine the effect of green entrepreneurial orientation on competitive advantage with the intervening variable green innovation of sustainable fashion MSMEs in Semarang. The number of respondents was 30 MSMEs. PLS-SEM was used to test the hypotheses. The results found that green entrepreneurial orientation has a significant effect on green innovation and competitive advantage, the study found that green innovation does not mediate the relationship between green entrepreneurial orientation and competitive advantage.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":"2 6","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE MEDIATING EFFECT OF GREEN INNOVATION ON THE RELATIONSHIP BETWEEN GREEN ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGE OF MSMES SUSTAINABLE FASHION IN SEMARANG INDONESIA\",\"authors\":\"Lucia Haripatworo, B. Irmawati, Menik Srining Prapti\",\"doi\":\"10.24034/icobuss.v3i1.449\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Resource Based View states that a business must have a competitive advantage in competing with other businesses. The aim of this study is to determine the effect of green entrepreneurial orientation on competitive advantage with the intervening variable green innovation of sustainable fashion MSMEs in Semarang. The number of respondents was 30 MSMEs. PLS-SEM was used to test the hypotheses. The results found that green entrepreneurial orientation has a significant effect on green innovation and competitive advantage, the study found that green innovation does not mediate the relationship between green entrepreneurial orientation and competitive advantage.\",\"PeriodicalId\":511596,\"journal\":{\"name\":\"International Conference of Business and Social Sciences\",\"volume\":\"2 6\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Conference of Business and Social Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24034/icobuss.v3i1.449\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference of Business and Social Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24034/icobuss.v3i1.449","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE MEDIATING EFFECT OF GREEN INNOVATION ON THE RELATIONSHIP BETWEEN GREEN ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGE OF MSMES SUSTAINABLE FASHION IN SEMARANG INDONESIA
The Resource Based View states that a business must have a competitive advantage in competing with other businesses. The aim of this study is to determine the effect of green entrepreneurial orientation on competitive advantage with the intervening variable green innovation of sustainable fashion MSMEs in Semarang. The number of respondents was 30 MSMEs. PLS-SEM was used to test the hypotheses. The results found that green entrepreneurial orientation has a significant effect on green innovation and competitive advantage, the study found that green innovation does not mediate the relationship between green entrepreneurial orientation and competitive advantage.
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