Morality, Affect, and Reputation in the Making of a Motivated Social Self

Despite the prevalence of symbolic interaction’s theory of the self, alongside alternative implicit models in dual-process and practice theory, sociology continues to struggle with incorporating affect into models of the self. To address this gap, we distinguish between the conventional sociological understanding of Goffman’s self as cynical and masked and an alternative construct we excavate by paying close attention to negative cases like Goffman’s Asylums and Stigma. This alternative theory of self treats self and situation not as one-sided but as mutually constitutive. Unlike most models of self, our alternative is continuously motivated by humans’ desire to maintain reputation within a given situation; reputation making is dependent on the situation, and its ceremonial rules provide the context for the self’s realization of affective rewards. After considering how reputational claims around ceremonial rules reveal an affectively driven, moral self, we consider the theoretical and methodological implications of the theory for major strands within symbolic interactionism.