Translation ideology analysis in the English and Indonesian subtitles of Hige wo Soru. Soshite Joshikousei wo Hirou. on Muse Youtube channels

Today, Muse YouTube channels are deemed to be the most prominent platforms for watching anime for people in many Asian countries, including Indonesia. Making use of the concept of Extralinguistic Culture-bound Reference (ECR) and seven translation strategies proposed by Pedersen, this quantitative research sought to identify the dominant translation ideologies of the English and Indonesian subtitles of the anime series Hige wo Soru. Soshite Joshikousei wo Hirou. on Muse Asia and Muse Indonesia and analyze the choices of translation strategies found in the subtitles of both languages. The Indonesian and English subtitles of thirteen episodes of Hige wo Soru. Soshite Joshikousei wo Hirou. were analyzed by two judges with expertise in Japanese, English and Indonesian. The judges agreed on 91% of the data and discussed the rest to reach an agreement. The results indicated that five among seven translation strategies offered by Pedersen were found in the subtitles, and both the Indonesian and English subtitles share the same dominant ideology: foreignization. In spite of the same dominant ideology, the two languages exhibited fundamental differences when it comes to rendering the ECRs. In addition, the research also drew an interpretive conclusion that also serves as a practical implication that the audiences’ familiarity with Japanese culture, time and space’s availability, and the guideline based on other factors outside of the field of translation were three reasonable components that had a part in the subtitling team’s choices of strategies.