从利益相关者理论出发，将品牌声誉转化为资产：基于消费者感知和互动的价值创造方法

{"title":"从利益相关者理论出发，将品牌声誉转化为资产：基于消费者感知和互动的价值创造方法","authors":"O. Adewole","doi":"10.1186/s40991-023-00085-5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":31160,"journal":{"name":"International Journal of Corporate Social Responsibility","volume":"33 19","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions\",\"authors\":\"O. Adewole\",\"doi\":\"10.1186/s40991-023-00085-5\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":31160,\"journal\":{\"name\":\"International Journal of Corporate Social Responsibility\",\"volume\":\"33 19\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Corporate Social Responsibility\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1186/s40991-023-00085-5\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Corporate Social Responsibility","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1186/s40991-023-00085-5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}