压力和重新开始的心态会促进忠诚度计划中的再支持意向

IF 3.4 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Wagner Junior Ladeira, Fernando de Oliveira Santini, Tareq Rasul, Haywantee Ramkissoon, Sumesh Nair, Mohd Azhar
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引用次数: 0

摘要

本研究提出并检验了一个概念模型,即心态(基于压力的心态与基于新起点的心态)对补偿(折扣券与奖金)之间关系的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Stress and fresh-start mindsets promote repatronage intention in loyalty programs
The present research proposes and tests a conceptual model of the effects of mindsets (stress-based vs. fresh-start-based) on the relationship between compensations (discount coupons vs. bonus rewa...
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来源期刊
Tourism Recreation Research
Tourism Recreation Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
11.30
自引率
7.10%
发文量
77
期刊介绍: Tourism Recreation Research is a multidisciplinary international journal now published quarterly; it focuses on research problems in various tourism and recreational environments — ecological, economic, and socio-cultural — and attempts to seek solutions for sustainable development. Contributions are also encouraged on fundamental research concepts and theories. The journal carries regular features such as Research Note, Post-Published Reviews and Book Reviews. The ‘Research Note’ provides opportunity for scholars who have attained sufficient maturity to establish reliable findings in their field of research. The ‘Post-Published Review’ section has been introduced to capture deep insights into the papers that have already been published in Tourism Recreation Research to fill in gaps in the received information. Strong emphasis is laid on original research and readable prose.
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