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赞助内容的差分博弈模型

IF 2.7 4区 管理学 Q2 MANAGEMENT
Journal of the Operational Research Society Pub Date : 2024-01-25 DOI:10.1080/01605682.2024.2308561
Chiara Brambilla, Alessandra Buratto, Luca Grosset
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引用次数: 0

摘要

我们认为，在一个以高质量内容著称的交流平台上，广告可以采取两种不同的形式：传统广告和赞助商广告（也称原生广告）。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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A differential game model for sponsored content
We consider a communication platform distinguished for its high-quality content, where advertising can take two different forms: traditional and sponsored (also known as native advertising in the m...
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来源期刊
Journal of the Operational Research Society
Journal of the Operational Research Society 管理科学-运筹学与管理科学
CiteScore
6.80
自引率
13.90%
发文量
144
审稿时长
7.3 months
期刊介绍： JORS is an official journal of the Operational Research Society and publishes original research papers which cover the theory, practice, history or methodology of OR.
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