媒体格式很重要:音频、文字和视频推文的用户参与度

IF 1.2 Q3 COMMUNICATION
Jamy Li, Mohsen Ensafjoo
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引用次数: 0

摘要

我们使用了一个带有视频和文本控制的纯音频短篇推文数据集,以分析推文的媒体形式和主题是否会影响用户对推文的参与度。音频推文的用户参与度更高。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Media Format Matters: User Engagement with Audio, Text and Video Tweets
A dataset of shortform audio-only tweets with video and text controls is used to analyze whether a tweet’s media format and topic influence user engagement with the tweet. Audio tweets were more en...
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来源期刊
CiteScore
2.60
自引率
20.00%
发文量
27
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