A Gender-Based Quantitative Content Analysis of an ESP Nursing Textbook

This study aims to perform a quantitative analysis of the portrayal of gender in the nursing textbook used at the University of Buraimi in Oman. The study sought to examine gender-related categories, such as images, names, pronouns, words of address, and jobs, through the use of quantitative content analysis.  The study findings suggest that, to some extent the nursing textbook exhibits a state of gender equilibrium and parity. The textbook displayed females as more visible than males in images and job categories. In contrast, males were more prominent in domains related to names, pronouns, and forms of address. In general, the school textbook exhibited a fair and impartial representation of both genders to a certain degree. The findings of this current research article are anticipated to assist authors in developing instructional materials that demonstrate a more balanced portrayal of genders within the curriculum.