Family Welfare Of Micro, Small And Medium Entrepreneurs (A Literature Study Review Of Economics)

Family welfare is the main priority in the nation's social welfare because the family is the smallest unit in society. The family has an important role in achieving national development goals, so family development is needed to create a prosperous family. The aim of the research is to provide empirical evidence of the influence of human capital, product innovation and online marketing on the welfare of micro, small and medium enterprise entrepreneurs. The research results show that human capital plays an important role in maintaining a business in the face of changing market situations. Product innovation carried out in an effort to increase the availability of various products can improve welfare. The use of digital marketing is becoming increasingly important for Micro, Small, dan Medium.