{"title":"个体短时记忆能力对选择超载效应的影响:是否存在刺激特异性?","authors":"Chenyu Lv, Ofir Turel, Qinghua He","doi":"10.1007/s40622-023-00371-y","DOIUrl":null,"url":null,"abstract":"<p>Too many choices result in choice overload, the effects of which are generally negative. The capacity of short-term memory also impacts the ability and efficiency of people to process multiple options or information, thus affecting the experience of choice. Using three different stimuli for measuring short-term memory capacity and an actual choice task, we provide converging evidence that short-term memory has a moderating effect on the choice overload effect (which is more likely to occur in individuals with poor short-term memory ability), but it is important to note that this moderation is stimulus-specific. That is to say, the choice overload effect of individuals in the picture choosing task is impacted solely by their short-term memory capacity of pictures, and has nothing to do with other stimulus types. It can help consumers and businesses better process the way information is presented to maximize short-term memory and reduce the occurrence of choice overload effect.</p>","PeriodicalId":43923,"journal":{"name":"Decision","volume":"90 1","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2024-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The impact of individual short-term memory capacity on choice overload effect: Is there stimulus specificity?\",\"authors\":\"Chenyu Lv, Ofir Turel, Qinghua He\",\"doi\":\"10.1007/s40622-023-00371-y\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Too many choices result in choice overload, the effects of which are generally negative. The capacity of short-term memory also impacts the ability and efficiency of people to process multiple options or information, thus affecting the experience of choice. Using three different stimuli for measuring short-term memory capacity and an actual choice task, we provide converging evidence that short-term memory has a moderating effect on the choice overload effect (which is more likely to occur in individuals with poor short-term memory ability), but it is important to note that this moderation is stimulus-specific. That is to say, the choice overload effect of individuals in the picture choosing task is impacted solely by their short-term memory capacity of pictures, and has nothing to do with other stimulus types. It can help consumers and businesses better process the way information is presented to maximize short-term memory and reduce the occurrence of choice overload effect.</p>\",\"PeriodicalId\":43923,\"journal\":{\"name\":\"Decision\",\"volume\":\"90 1\",\"pages\":\"\"},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2024-01-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Decision\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/s40622-023-00371-y\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Decision","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s40622-023-00371-y","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
The impact of individual short-term memory capacity on choice overload effect: Is there stimulus specificity?
Too many choices result in choice overload, the effects of which are generally negative. The capacity of short-term memory also impacts the ability and efficiency of people to process multiple options or information, thus affecting the experience of choice. Using three different stimuli for measuring short-term memory capacity and an actual choice task, we provide converging evidence that short-term memory has a moderating effect on the choice overload effect (which is more likely to occur in individuals with poor short-term memory ability), but it is important to note that this moderation is stimulus-specific. That is to say, the choice overload effect of individuals in the picture choosing task is impacted solely by their short-term memory capacity of pictures, and has nothing to do with other stimulus types. It can help consumers and businesses better process the way information is presented to maximize short-term memory and reduce the occurrence of choice overload effect.
期刊介绍:
The aim of the Journal, Decision, is to publish qualitative, quantitative, survey-based, simulation-based research articles at the national and sub-national levels. While there is no stated regional focus of the journal, we are more interested in examining if and how individuals, firms and governments in emerging economies may make decisions differently. Published for the management scholars, business executives and managers, the Journal aims to advance the management research by publishing empirically and theoretically grounded articles in management decision making process. The Editors aim to provide an efficient and high-quality review process to the authors.
The Journal accepts submissions in several formats such as original research papers, case studies, review articles and book reviews (book reviews are only by invitation).
The Journal welcomes research-based, original and insightful articles on organizational, individual, socio-economic-political, environmental decision making with relevance to theory and practice of business. It also focusses on the managerial decision-making challenges in private, public, private-public partnership and non-profit organizations. The Journal also encourages case studies that provide a rich description of the business or societal contexts in managerial decision-making process including areas – but not limited to – conflict over natural resources, product innovation and copyright laws, legislative or policy change, socio-technical embedding of financial markets, particularly in developing economy, an ethnographic understanding of relations at a workplace, or social network in marketing management, etc.
Research topics covered in the Journal include (but not limited to):
Finance and Accounting
Organizational Theory and Behavior
Decision Science
Public Policy-Economic Insights
Operation Management
Innovation and Entrepreneurship
Information Technology and Systems Management
Optimization and Modelling
Supply Chain Management
Data Analytics
Marketing Management
Human Resource Management