DAMPAK LIKUIDITAS, TANGGUNGJAWAB SOSIAL, LEVERAGE, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN

This research aims to determine the role of liquidity, social responsibility, leverage,profitability and company size on company value in the non-primary goodsconsumption sector listed on the Indonesia Stock Exchange for 3 years. The samplewas selected using a purposive sampling method and 51 valid data were selected.Data processing was carried out using multiple regression analysis using the Eviews12 program. It turned out that the research gave results that only profitability had apositive impact on company value. This proves that a company's ability to generateprofits in a period is a positive signal for investors in predicting the value of acompany. The research results also show that liquidity has no impact on companyvalue in a negative direction, social responsibility has no impact on company valuein a negative direction, and company size has no impact on company value in anegative direction. On the other hand, leverage has no impact on company value ina positive direction.