消费者对外观不完美的有机甘蓝的支付意愿

IF 1.6 Q2 AGRICULTURAL ECONOMICS & POLICY
Shane Behler, Felipe de Figueiredo Silva, Michael Vassalos, Joan U. Ureta
{"title":"消费者对外观不完美的有机甘蓝的支付意愿","authors":"Shane Behler, Felipe de Figueiredo Silva, Michael Vassalos, Joan U. Ureta","doi":"10.1017/aae.2023.42","DOIUrl":null,"url":null,"abstract":"\n Cosmetic standards implemented by grocery stores are a substantial barrier to farmers who want to market visually imperfect (VI) produce. However, in recent years, efforts to market VI produce grocery stores have increased. In this study, we estimate the willingness to pay (WTP) for VI organic kale in the Southeastern U.S. using a payment card approach. The results indicate that WTP does not increase when additional information is provided, decreases when areas of imperfections are highlighted, and it is impacted by several consumer characteristics. A profitability case study for a large organic kale producer is also presented.","PeriodicalId":14970,"journal":{"name":"Journal of Agricultural and Applied Economics","volume":null,"pages":null},"PeriodicalIF":1.6000,"publicationDate":"2024-01-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Consumer Willingness to Pay for Visually Imperfect Organic Kale\",\"authors\":\"Shane Behler, Felipe de Figueiredo Silva, Michael Vassalos, Joan U. Ureta\",\"doi\":\"10.1017/aae.2023.42\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n Cosmetic standards implemented by grocery stores are a substantial barrier to farmers who want to market visually imperfect (VI) produce. However, in recent years, efforts to market VI produce grocery stores have increased. In this study, we estimate the willingness to pay (WTP) for VI organic kale in the Southeastern U.S. using a payment card approach. The results indicate that WTP does not increase when additional information is provided, decreases when areas of imperfections are highlighted, and it is impacted by several consumer characteristics. A profitability case study for a large organic kale producer is also presented.\",\"PeriodicalId\":14970,\"journal\":{\"name\":\"Journal of Agricultural and Applied Economics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.6000,\"publicationDate\":\"2024-01-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Agricultural and Applied Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1017/aae.2023.42\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"AGRICULTURAL ECONOMICS & POLICY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Agricultural and Applied Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1017/aae.2023.42","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"AGRICULTURAL ECONOMICS & POLICY","Score":null,"Total":0}
引用次数: 0

摘要

杂货店执行的化妆品标准对想要销售外观不完美(VI)农产品的农民来说是一个巨大的障碍。然而,近年来,杂货店为销售视觉上不完美(VI)的农产品做出了更多努力。在本研究中,我们使用支付卡方法估算了美国东南部地区对 VI 有机甘蓝的支付意愿(WTP)。结果表明,当提供更多信息时,支付意愿不会增加,而当不完善的地方被强调时,支付意愿会降低,并且支付意愿会受到几个消费者特征的影响。此外,还介绍了一个大型有机甘蓝生产商的盈利案例研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer Willingness to Pay for Visually Imperfect Organic Kale
Cosmetic standards implemented by grocery stores are a substantial barrier to farmers who want to market visually imperfect (VI) produce. However, in recent years, efforts to market VI produce grocery stores have increased. In this study, we estimate the willingness to pay (WTP) for VI organic kale in the Southeastern U.S. using a payment card approach. The results indicate that WTP does not increase when additional information is provided, decreases when areas of imperfections are highlighted, and it is impacted by several consumer characteristics. A profitability case study for a large organic kale producer is also presented.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Journal of Agricultural and Applied Economics
Journal of Agricultural and Applied Economics AGRICULTURAL ECONOMICS & POLICY-
CiteScore
3.30
自引率
5.30%
发文量
39
审稿时长
8 weeks
期刊介绍: Published on behalf of the Southern Agricultural Economics Association, the Journal of Agricultural and Applied Economics is a forum for creative and scholarly work in agricultural economics and related areas. Contributions on methodology and applications in business, extension, research, and teaching phases of agricultural and applied economics are equally encouraged. As of 2015 (Vol 47), articles are published on an open access basis.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信