感谢政府！你们的支持促进了我在新常态时代使用移动支付的打算

Q1 Business, Management and Accounting

Spanish Journal of Marketing - ESIC Pub Date : 2024-01-10 DOI:10.1108/sjme-08-2022-0186

Pick-Soon Ling, Xin-Jean Lim, Lim-Jin Wong, Kelvin Yong Ming Lee

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引用次数: 0

摘要

设计/方法/途径通过态度、感知信任、感知风险和个人创新性（PI）以及政府支持（GS）作为调节因素，扩展了移动技术接受模型（MTAM）。通过有目的的抽样，从马来西亚移动支付用户中收集了 245 份有效问卷，随后通过偏最小二乘法结构方程模型对问卷进行了评估。基于调节分析，GS 加强了基于态度的 BI 对采用移动支付的影响。原创性/价值这项研究通过评估新常态时代移动支付使用意向的影响因素，扩展了现有的知识体系。研究推荐了上述四个 MTAM 要素和 GS（调节器），以提高模型的可操作性，并从一个独特的视角提供了新的证据。

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Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era

Purpose This study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era. Design/methodology/approach The mobile technology acceptance model (MTAM) was extended through attitudes, perceived trust, perceived risk and personal innovativeness (PI) with government support (GS) functioning as a moderator. A total of 245 valid responses were gathered from Malaysian m-payment users with purposive sampling and subsequently evaluated through partial least square-structural equation modelling. Findings Mobile usefulness and PI significantly predicted user BI to use m-payment. Based on the moderation analysis, GS strengthened attitude-based impacts on BI towards m-payment adoption. Practical implications The empirical outcomes provide stakeholders with pivotal implications to develop holistic policies and strategies that potentially catalyse m-payment usage in the new normal era. Originality/value This research expands the current body of knowledge by assessing the factors impacting m-payment usage intention in the new normal era. The four aforementioned MTAM elements and GS (moderator) were recommended to boost model workability and offer novel evidence from a distinct viewpoint.

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来源期刊

Spanish Journal of Marketing - ESIC Business, Management and Accounting-Marketing

CiteScore

9.10

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Expected manuscript profile: SJM-ESIC is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. New methodologies and techniques are particularly appreciated. SJM-ESIC welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. Agenda for Future Research: Considering the interest of the SJM-ESIC for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers'' behaviour. New challenges in this evolving field might be also addressed. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. Due to the particularities of this type of contributions, no restrictions on manuscript structure apply.