Vijayabaskar Masilamani, Usha Rani Budumuru, Xiaoming Yang, Nithin Sai Kolli, Phani Tej Adidam
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Effectuation and Co-Creation in Social Enterprises: Examining the Relationship in the Context of Uncertainty
This study investigates the impact of effectuation and co-creation on the success of social enterprises in India. Given the hybridisation in their operations, social enterprises operate under highl...
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