Prevalence of Skin Lightening Product Usage among the Young Generation in Lahore after Puberty: A Comprehensive Study

Background & Objective: The desire for fairer skin has become a global phenomenon, with colonial remnants in South Asia being identified as contributory factors to the perception of white skin as supreme. Skin lightening products (SLPs) are commonly used to reduce melanin concentration in the skin and achieve a lighter complexion. While SLPs can be medicated for treating hyperpigmented disorders and other skin conditions, their predominant use is for brightening the skin tone. Aim: To investigate the prevalence of SLP usage among males and females in the young generation in Lahore, Pakistan, and assess their knowledge and perception of the associated risks. Additionally, the study will examine the ingredients commonly found in SLPs and their potential adverse effects. Methodology: The instrument employed for the study was self-administered Questionnaire designed by the researcher. The data collected were analyzed as descriptive and bivariate using percentages, mean and median. Result: The study found that a significant percentage of young males and females in Lahore, Pakistan, use skin-lightening products, with social media and advertisements influencing their knowledge about these products. While participants were aware of potential harm from skin-lightening creams, many could not identify the active ingredients. Study highlighted the need for more inclusive beauty standards and consumer education campaigns. The study's results contribute valuable insights into the multifaceted landscape of skin tone perceptions, skin whitening product usage, and the associated complexities. Conclusion: The findings underscore the importance of considering cultural, psychological, and health-related aspects.