消费者创新动机对旅行和旅游业使用聊天机器人意向的影响

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-07-03 DOI:10.1080/10941665.2023.2264972

Suchita Jha, Shiromani Gupta, Rachna Mahajan

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引用次数: 0

摘要

摘要本研究以旅行和旅游业为背景，探讨了消费者创新动机的各个维度（功能、社交、享乐和认知），并研究了它们如何影响消费者的态度、信任和使用聊天机器人服务的意愿。结果表明，消费者创新动机的所有维度都会对态度产生积极影响，而只有功能和认知维度会对信任的建立产生积极影响，从而导致消费者的聊天机器人使用意向。这些研究结果深入揭示了是什么促使传统上习惯于使用人工帮助的消费者形成使用聊天机器人进行在线旅游和旅行相关查询的行为态度和意向。

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The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector

ABSTRACT This study explores the dimensions of motivated consumer innovativeness (functional, social, hedonic, and cognitive) in the context of the travel and tourism industry and examines how they influence consumers’ attitude, trust and intention to use chatbot services. The results show that all dimensions of motivated consumer innovativeness positively impact attitude, while only functional and cognitive dimensions positively affect trust building, leading to consumers’ chatbot usage intentions. These findings provide insights into what motivates consumers traditionally comfortable with using human assistance to develop behavioral attitude and intention to use chatbots to make online tour and travel-related queries.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.