理解数字展览中的展览形象：认知评价理论的应用

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-07-03 DOI:10.1080/10941665.2023.2264988

Huimin Song, Wei Zeng, Mengjie Wu

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引用次数: 0

摘要

ABSTRACT 本研究以认知评价理论为基础，通过流动体验的中介作用和技术互动性的调节作用，探讨了参观者的具身认知对展览图像的影响。本研究采用基于情景的实验设计，在研究一中考察了具身认知对展览图像的直接影响，在研究二中考察了流动体验的中介效应，在研究三中考察了技术互动性的调节效应。研究结果有助于展览业对流动体验的研究，扩大了认知评价理论在数字展览中的应用范围，并为数字展览的组织提供了建议。

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Understanding exhibition image in digital exhibitions: an application of cognitive appraisal theory

ABSTRACT Based on cognitive appraisal theory, this study examines the effects of visitors’ embodied cognition on exhibition images via the mediation of flow experience and the moderation of technical interactivity. Using a scenario-based experimental design, this research examined the direct effects of embodied cognition on exhibition images in Study 1, the mediating effects of flow experience in Study 2, and the moderating effects of technical interactivity in Study 3. The findings contribute to research on flow experiences in the exhibition industry, expand the breadth of the application of cognitive appraisal theory to digital exhibitions, and provide suggestions for organizing digital exhibitions.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.