社交媒体与预防发育迟缓运动

Bekti Handayani, Bambang Arianto
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引用次数: 0

摘要

本研究旨在阐述社交媒体作为一种宣传渠道,在印尼预防发育迟缓方面所发挥的有益作用。数字时代意味着公民的各种日常活动受到社交媒体的极大影响。幼儿的母亲可以利用社交媒体的优势,将其作为信息、互动、参与、权力下放、透明度和数字问责的渠道。社交媒体还可用于传播有关营养和预防的各种信息,从而对公众起到教育作用。因此,社交媒体产生的信息创造了动态和参与性的互动模式。这得益于各种社交媒体平台所具有的灵活特性,尤其是在作为公民信息的主要渠道时。本研究采用解释性定性方法,通过深入访谈技术和对万丹省雪朗地区幼儿母亲的观察进行研究。研究结果发现,社交媒体在加强幼儿对当地食物和营养的了解方面发挥了主要信息渠道的作用。这项研究还发现,社交媒体作为宣传渠道和预防发育迟缓运动非常有效。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Media and Stunting Prevention Campaigns
This research aims to elaborate on the useful role of social media as a campaign channel in preventing stunting in Indonesia. The digital era means that various daily activities of citizens are greatly influenced by social media. The benefits of social media are then used by mothers of toddlers as a channel for information, interaction, participation, decentralization, transparency and digital accountability. Social media can then be used to disseminate various information about nutrition and prevention so that it can then become educational for the public. As a result, information generated by social media has created dynamic and participatory interaction patterns. This is due to the flexibility of the features possessed by various social media platforms, especially for use as the main channel for civic information. This research uses an explanatory qualitative approach with in-depth interview techniques and observations of mothers of toddlers in the Serang Regency area, Banten Province. The research results found that social media has played a role as the main information channel in strengthening knowledge about local food and nutrition for toddlers. This research also found that social media is very effective for use as a promotional channel and stunting prevention campaign.
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