名人参与、电影目的地形象、地方依恋、行为意向：电子口碑功利功能的调节作用

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-09-02 DOI:10.1080/10941665.2023.2283595

The-Bao Luong

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引用次数: 0

摘要

ABSTRACT 本研究探讨了电子口碑功利功能对名人参与、地方依恋、电影目的地形象和电影游客旅游意向之间关系的影响。研究收集了 678 名感知越南富安省的越南本地游客的数据。研究结果表明，名人参与对电影目的地和地方依恋有积极影响。地方依恋是唯一对电影游客行为意向产生积极影响的变量。名人参与、电影目的地形象和电影游客行为意向之间的关系受到电子口碑功利功能的调节。本研究的结果为相关领域提供了理论和管理启示。

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Celebrity involvement, film destination image, place attachment, behavioral intention: the moderating role of e-word of mouth utilitarian function

ABSTRACT This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists who perceive Phu Yen Province, Vietnam. The findings suggested that celebrity involvement positively influences film destinations and place attachment. Place attachment was the only variable positively affecting film tourists’ behavioral intention. The relationships between celebrity involvement, film destination image and film tourist behavioral intention were moderated by the e-word-of-mouth utilitarian function. The outcomes of this study provide theoretical and managerial implications for the field.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.