{"title":"名人参与、电影目的地形象、地方依恋、行为意向:电子口碑功利功能的调节作用","authors":"The-Bao Luong","doi":"10.1080/10941665.2023.2283595","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists who perceive Phu Yen Province, Vietnam. The findings suggested that celebrity involvement positively influences film destinations and place attachment. Place attachment was the only variable positively affecting film tourists’ behavioral intention. The relationships between celebrity involvement, film destination image and film tourist behavioral intention were moderated by the e-word-of-mouth utilitarian function. The outcomes of this study provide theoretical and managerial implications for the field.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"51 1","pages":"949 - 964"},"PeriodicalIF":4.3000,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Celebrity involvement, film destination image, place attachment, behavioral intention: the moderating role of e-word of mouth utilitarian function\",\"authors\":\"The-Bao Luong\",\"doi\":\"10.1080/10941665.2023.2283595\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists who perceive Phu Yen Province, Vietnam. The findings suggested that celebrity involvement positively influences film destinations and place attachment. Place attachment was the only variable positively affecting film tourists’ behavioral intention. The relationships between celebrity involvement, film destination image and film tourist behavioral intention were moderated by the e-word-of-mouth utilitarian function. The outcomes of this study provide theoretical and managerial implications for the field.\",\"PeriodicalId\":47998,\"journal\":{\"name\":\"Asia Pacific Journal of Tourism Research\",\"volume\":\"51 1\",\"pages\":\"949 - 964\"},\"PeriodicalIF\":4.3000,\"publicationDate\":\"2023-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asia Pacific Journal of Tourism Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/10941665.2023.2283595\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2023.2283595","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Celebrity involvement, film destination image, place attachment, behavioral intention: the moderating role of e-word of mouth utilitarian function
ABSTRACT This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists who perceive Phu Yen Province, Vietnam. The findings suggested that celebrity involvement positively influences film destinations and place attachment. Place attachment was the only variable positively affecting film tourists’ behavioral intention. The relationships between celebrity involvement, film destination image and film tourist behavioral intention were moderated by the e-word-of-mouth utilitarian function. The outcomes of this study provide theoretical and managerial implications for the field.
期刊介绍:
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.