将流动体验的内部机制与展览意向联系起来:不同文化游客之间的比较

IF 4.3 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Mengqing Wang, Hong-lei Zhang, Caixia Xu, Xiaotong Zhang, Zixuan Tian, Jie Zhang
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引用次数: 0

摘要

ABSTRACT 本研究探讨了文化游客的流动体验对行为意向的影响,并调查了五个文化游客群体之间的差异。通过使用结构化问卷数据,研究结果强调了会展活动中的流动体验对文化游客行为意向的直接和间接影响。此外,有目的的文化游客在 "流动体验--展览依恋--行为意向 "路径中出现了明显的分化,他们对文化因素表现出高度的动机和深入的文化探索。研究结果拓展了文化旅游中的流动理论,并为根据不同游客群体优化游客文化体验提供了实践启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Linking the internal mechanism of flow experience to exhibition intention: a comparison among diverse cultural tourists
ABSTRACT This study examined the cultural tourists’ flow experience effects on behavioral intentions and investigated differences among five cultural tourists’ groups. Using structured questionnaires data, the findings highlight that the flow experience within exhibition activities has both direct and indirect influences on behavioral intentions among cultural tourists. Moreover, a significant divergence was observed in the “flow experience – exhibition attachment – behavioral intentions” pathway for purposeful cultural tourists, who exhibit a high motivation for cultural factors and a deep cultural exploration. The study results extend flow theory in cultural tourism and provide practical insights for optimizing tourist cultural experiences based on different tourist segments.
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来源期刊
Asia Pacific Journal of Tourism Research
Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
6.80
自引率
4.00%
发文量
31
期刊介绍: Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
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