目的地矛盾特征的呈现对游客旅游意向的影响：目的地个性清晰度和个性独创性的中介作用与游客体验的调节作用

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-10-13 DOI:10.1080/10548408.2023.2285931

Jian Yufan, Xiaoxuan Guo

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引用次数: 0

摘要

摘要旅游目的地的矛盾特征可以用来塑造目的地的独特个性。然而，自相矛盾的特征是一把双刃剑，很少有研究提出有效的策略来避免负面效应并增强正面效应。我们提出，单独呈现矛盾特征有助于增强矛盾特征。人格清晰度和人格独创性分别对联合和单独呈现矛盾特征对旅游意向的影响起到了中介作用。此外，还考察了游客经验对悖论特征呈现与旅游意向之间关系的调节作用。最后，提出了理论意义、实践意义和未来研究方向。

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Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences

ABSTRACT Presenting paradoxical features of destinations can be used to shape a destination’s unique personality. However, paradoxical features are a double-edged sword, and few studies proposed effective strategies to avoid negative effects and enhance positive effects. We propose separate presentation of paradoxical features helps enhance the paradoxical characteristics. Personality clarity and personality originality respectively mediated the impact of joint and separate presentation of paradoxical features on travel intentions. Additionally, the moderating effects of tourists’ experience on the relationship between the presentation of paradoxical features and travel intentions are examined. Finally, theoretical implications, practical implications, and directions for future research are presented.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.