{"title":"监测和评估宏观经济因素对竞争市场中航空企业活动的影响","authors":"Z. Poberezhna","doi":"10.37634/efp.2023.10.21","DOIUrl":null,"url":null,"abstract":"The paper determines that the influence of macroeconomic factors on the activity of aviation enterprises significantly changes its effective functioning in competitive markets. In the context of reducing the negative impact of macroeconomic factors on the airline industry, the author formed a system of the main factors of macroeconomic influence on the functioning of aviation enterprise and determined the favorable and unfavorable consequences of such influence. Monitoring and assessment of the external environment is one of the key tools that characterizes a set of factors that have a positive impact on the activity of an airline company, or strategic alternatives that, under certain conditions of the relevant competitive market, an airline company can use to implement strategic goals and objectives. Accordingly, external threats include a set of factors that usually have a negative impact on the functioning of an airline company, any phenomena or processes that hinder the advancement of an airline company in the direction of realizing its strategic goals. Political factors characterize the general power and institutional contexts of the macro-environment and, as an indirect regulator, reflect the possibility of access to the aviation enterprise's strategic resources, including financial ones. The indirect influence of the economic factor is carried out through the prism of the state mechanism for the distribution of relevant resources and the tax system, which, in turn, is of the greatest importance in regulating the effectiveness of the chosen business model of the aviation enterprise. The identification and study of social factors makes it possible to predict the directions of development of purchasing preferences and fluctuations in demand for aviation enterprises. At the same time, the impact of the technological factor is evaluated through the lens of identifying key trends in the development of industry technologies and innovations, which often become the causes of market changes and losses, as well as the appearance of new products. The main macroeconomic factors influencing the activity of aviation enterprises in Ukraine were identified and identified, and an in-depth analysis was carried out using the well-known PEST method.","PeriodicalId":112155,"journal":{"name":"Economics. Finances. Law","volume":"203 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Monitoring and assessment of the influence of macroeconomic factors on the activities of aviation enterprises in competitive markets\",\"authors\":\"Z. Poberezhna\",\"doi\":\"10.37634/efp.2023.10.21\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper determines that the influence of macroeconomic factors on the activity of aviation enterprises significantly changes its effective functioning in competitive markets. In the context of reducing the negative impact of macroeconomic factors on the airline industry, the author formed a system of the main factors of macroeconomic influence on the functioning of aviation enterprise and determined the favorable and unfavorable consequences of such influence. Monitoring and assessment of the external environment is one of the key tools that characterizes a set of factors that have a positive impact on the activity of an airline company, or strategic alternatives that, under certain conditions of the relevant competitive market, an airline company can use to implement strategic goals and objectives. Accordingly, external threats include a set of factors that usually have a negative impact on the functioning of an airline company, any phenomena or processes that hinder the advancement of an airline company in the direction of realizing its strategic goals. Political factors characterize the general power and institutional contexts of the macro-environment and, as an indirect regulator, reflect the possibility of access to the aviation enterprise's strategic resources, including financial ones. The indirect influence of the economic factor is carried out through the prism of the state mechanism for the distribution of relevant resources and the tax system, which, in turn, is of the greatest importance in regulating the effectiveness of the chosen business model of the aviation enterprise. The identification and study of social factors makes it possible to predict the directions of development of purchasing preferences and fluctuations in demand for aviation enterprises. At the same time, the impact of the technological factor is evaluated through the lens of identifying key trends in the development of industry technologies and innovations, which often become the causes of market changes and losses, as well as the appearance of new products. The main macroeconomic factors influencing the activity of aviation enterprises in Ukraine were identified and identified, and an in-depth analysis was carried out using the well-known PEST method.\",\"PeriodicalId\":112155,\"journal\":{\"name\":\"Economics. Finances. Law\",\"volume\":\"203 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-10-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Economics. Finances. Law\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37634/efp.2023.10.21\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economics. Finances. Law","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37634/efp.2023.10.21","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本文认为,宏观经济因素对航空企业活动的影响极大地改变了其在竞争市场中的有效运作。在减少宏观经济因素对航空业的负面影响方面,作者形成了宏观经济对航空企业运行影响的主要因素体系,并确定了这种影响的有利和不利后果。对外部环境的监测和评估是描述一系列对航空公司的活动有积极影响的因素的重要工具之一,或者说是在相关竞争市场的特定条件下,航空公司可以用来实施战略目标和目的的战略选择。相应地,外部威胁包括一系列通常会对航空公司的运作产生负面影响的因素,即阻碍航空公司朝着实现其战略目标的方向前进的任何现象或过程。政治因素是宏观环境中一般权力和制度背景的特征,作为一种间接调节因素,它反映了获取航空企业战略资源(包括金融资源)的可能性。经济因素的间接影响是通过国家相关资源的分配机制和税收制度来实现的,而税收制度在调节航空企业所选择的商业模式的有效性方面具有最重要的意义。通过对社会因素的识别和研究,可以预测航空企业购买偏好的发展方向和需求波动。同时,通过确定行业技术和创新发展的主要趋势来评估技术因素的影响,这些因素往往成为市场变化和损失以及新产品出现的原因。确定了影响乌克兰航空企业活动的主要宏观经济因素,并采用著名的 PEST 方法进行了深入分析。
Monitoring and assessment of the influence of macroeconomic factors on the activities of aviation enterprises in competitive markets
The paper determines that the influence of macroeconomic factors on the activity of aviation enterprises significantly changes its effective functioning in competitive markets. In the context of reducing the negative impact of macroeconomic factors on the airline industry, the author formed a system of the main factors of macroeconomic influence on the functioning of aviation enterprise and determined the favorable and unfavorable consequences of such influence. Monitoring and assessment of the external environment is one of the key tools that characterizes a set of factors that have a positive impact on the activity of an airline company, or strategic alternatives that, under certain conditions of the relevant competitive market, an airline company can use to implement strategic goals and objectives. Accordingly, external threats include a set of factors that usually have a negative impact on the functioning of an airline company, any phenomena or processes that hinder the advancement of an airline company in the direction of realizing its strategic goals. Political factors characterize the general power and institutional contexts of the macro-environment and, as an indirect regulator, reflect the possibility of access to the aviation enterprise's strategic resources, including financial ones. The indirect influence of the economic factor is carried out through the prism of the state mechanism for the distribution of relevant resources and the tax system, which, in turn, is of the greatest importance in regulating the effectiveness of the chosen business model of the aviation enterprise. The identification and study of social factors makes it possible to predict the directions of development of purchasing preferences and fluctuations in demand for aviation enterprises. At the same time, the impact of the technological factor is evaluated through the lens of identifying key trends in the development of industry technologies and innovations, which often become the causes of market changes and losses, as well as the appearance of new products. The main macroeconomic factors influencing the activity of aviation enterprises in Ukraine were identified and identified, and an in-depth analysis was carried out using the well-known PEST method.