工艺纪念品的价值通过塑造目的地形象诱发旅游意向：从纪念品礼品接受者的视角出发

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-11-02 DOI:10.1080/10941665.2023.2293787

Huixian Shen, Ivan Kai Wai Lai

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引用次数: 0

摘要

ABSTRACT 本研究采用 "刺激-组织-反应 "框架，探讨在纪念品馈赠情境中，工艺纪念品的感知价值如何引起受访者（非游客）对目的地形象的感知，并最终诱发其旅游意向。数据收集自中国成都的 381 名受访者。结果表明，收礼人对工艺纪念品价值的感知会对目的地形象的两个组成部分（认知和情感）产生积极影响，从而进一步影响旅游意向。本研究关注利益相关者的新视角，激发了研究人员了解纪念品接受者的兴趣，从而为纪念品引发的旅游研究做出了贡献。它还为利用工艺纪念品宣传旅游目的地提供了方法。

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The value of craft souvenirs induces travel intention by shaping destination image: from the perspective of souvenir gift recipients

ABSTRACT This study adopts the Stimuli-Organism-Response framework to explore how the perceived value of craft souvenirs in a souvenir gift-giving context arouses recipients’ (non-visitors) perception of destination image and ultimately induces their travel intention. Data were collected from 381 respondents in Chengdu, China. Results show that recipients’ perceived craft souvenir value positively influences two components of destination image (cognitive and affective), further influencing travel intention. This study contributes to souvenir-induced tourism research by focusing on a new perspective of stakeholders and inspiring researchers’ interest in understanding souvenir recipients. It also provides ways to utilize craft souvenirs to promote destinations.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.