Zhonghao Zhang, Sunweiyu Huang, Siyu Zhang, Xiang Liu, Wei Jiang, Zihao Zheng, Junjun Zhi, Yi Long
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Online versus offline tourism emotion: uncovering the bias pattern in online tourism emotion within theme parks
ABSTRACT Online texts and images have become an important data source for investigating tourism emotion. However, tourism emotion extracted from online data cannot reflect the emotions in the real world. Few scholarly attempts have focused on the complex biases in tourism emotion based on online data. By comparing online and offline emotion, this study quantified biases in tourism emotion and explored patterns among biases. Facial expressions and texts within Disney Resort were collected. Based on facial expression recognition and text mining, several indices were proposed to measure tourism emotion and biases. Our results reveal that tourists tend to share stronger happiness, increased anger in commerce areas and exaggerated disgust in waiting areas. In addition, males show “surprise-suppress”; while females show “surprise-exaggeration” in recreation areas. Our research can help scholars reexamine previous conclusions based on online tourism emotion and provides a theoretical basis for improving the quality of online tourism emotion.
期刊介绍:
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.