Influencing Factors of Reading Effect of College Students' Red Classics in Intelligent Media Environment

Reading red classics is an important way of patriotism education in the new era. Guiding college students to read red classics is conducive to cultivating their red values and shaping their patriotic conduct. The development of intelligent media technology reshapes the way of thinking and behavior of college students, and also changes their reading methods to some extent. The progress of technology provides a new opportunity for the popularization of red classics. By analyzing the current situation of reading red classics among college students in the new situation, this paper sorts out the factors that affect reading promotion, including media space-time factors, content factors, scene factors and psychological factors. It is pointed out that the promotion of reading in colleges and universities needs to strengthen the construction of digital resources and brand of libraries, improve readers' digital literacy and ability, give full play to the role of reading promotion of red classics in colleges and universities, carry forward red culture and enhance the comprehensive quality of college students.