利用网络资源树立现代高中的正面形象

Yaroslava Savchuk, Lesya Herasymiuk, L. Tarasyuk
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摘要

本文旨在研究利用互联网资源塑造现代高等教育机构正面形象的特殊性。研究方法:分析、综合、概括研究问题的理论数据、系统化、内容分析。科学新颖性在于扩展了有关乌克兰高等教育机构利用互联网资源塑造积极形象的知识。我们提出了改进这一进程的建议。结论我们发现,当今教育机构树立正面形象的最重要、最有效的方式是在互联网上展示其活动。我们注意到,网站和社交网络是目前最有前途的手段,它们为高等院校提供了大量机会,使其能够在虚拟空间中谈论自己,并普及有关其活动的信息。人们注意到,近年来,高等院校的网站已让位于社交网络,其目标受众积极使用社交网络。人们注意到,以前只在网站上发布的信息大多在高等院校的社交网络上重复发布。事实证明,高等院校在其社交媒体网页上发布各种活动和事件的最新消息、公告、照片和视频。因此,由于教育服务市场的竞争逐年加剧,高等院校应努力塑造正面形象。特别是,有必要高度重视各种互联网资源的使用,其中当今最有效的是网站和社交网络。 关键词:正面形象;高等院校形象;网站;社交网络;互联网资源。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Use of Internet Resources to Form a Positive Image of Modern High School
The purpose of the article is to study the peculiarities of the use of Internet resources for the formation of a positive image of a modern higher education institution (HEI). Research methodology: analysis, synthesis, generalisation of theoretical data from the research problem, systematisation, content analysis. The scientific novelty is the expansion of knowledge about the use of Internet resources by higher education institutions of Ukraine to create a positive image. We have formulated recommendations to improve this process. Conclusions. It has been established that today the most relevant and effective component of forming a positive image of educational institution is the presentation of its activities on the Internet. It is noted that websites and social networks are currently the most promising means that provide ample opportunities for higher educational institutions to talk about themselves and popularise information about their activities in the virtual space. It has been noted that in recent years, the websites of HEIs have given way to social networks, which are actively used by their target audience. It has been observed that most of the information that was previously posted exclusively on websites is duplicated in the social networks of HEIs. It has been established that EIs posts current news, announcements, photos, and videos from various activities, events on their social media pages. Therefore, HEIs should make great efforts to form a positive image, as the competition in the market of educational services is growing every year. In particular, it is necessary to pay considerable attention to the use of various Internet resources, among which the most effective today are the website and social networks. Keywords: positive image, image of the institution of higher education, website, social network, Internet resource.
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