Multimedia Content of the Blogosphere as a Tool for Informational Influence

The purpose of the study is to determine the resources of the information influence of the content of the blogosphere of the Internet publication "Censor.NET". To realise this goal, it is necessary to solve the following tasks: perform a thematic analysis of the multimedia content of the blogosphere; analyse the performance of content topics; establish a typology of visual materials; determine the productivity and artistic features of using different types of content visualisation. The research methodology lies in the use of general scientific methods of analysis, synthesis, logical generalisations, the application of which made it possible to establish the thematic focus, typology of visualisation of textual information, their role in the implementation of informational influence on users of the blogosphere of the Internet publication "Censor.NET". The use of synchronous slice and statistical methods made it possible to establish quantitative indicators of the leading topics of posts in the blogosphere and types of visualisation of the analysed text. The synchronous slice is formed on the basis of a sample population. Visualisation was used to present the results of the study, in particular, regarding the topic of posts in the blogosphere and the types of visualisation of the analysed text. The scientific novelty of the work consists in the synchronous monitoring of the thematic direction and forms of visualisation of the content of the online publication, which makes it possible to evaluate its possibilities of exerting an informational influence on readers. Conclusions. The content of the blogosphere on the "Censor.NET" platform is a combination of textual and visual information. The thematic structure of the blogs indicates the top problems that are related to the political, military, socio-economic conditions of life in the country caused by the Russian-Ukrainian war. The content of the blogs indicates a high level of social instability, the expectation of aggression, as well as the activities of the Ukrainian authorities in relation to today's complex challenges. The most common visualisation methods include photos, screenshots, and videos. The specificity of the multimedia content of the blog is determined by the features of the blog platform and the nature of the publications. A blog with an optimal ratio of text and visual information helps to attract a wide target audience of readers, to exert an informational and emotional influence on them. Keywords: blog, blogosphere, thematic text structure, content visualisation, photography, video content.