{"title":"白俄罗斯领先企业的营销战略和技术","authors":"S. Razumova","doi":"10.29235/1818-9857-2023-10-44-48","DOIUrl":null,"url":null,"abstract":"The article contains the results of marketing research of foreign and Belarusian companies regarding the use of various tools and technologies to achieve marketing goals and solve relevant problems. The main trends in marketing strategies and tactics, features of the distribution of budgets and efforts are described. The features of the approach of leading companies to marketing are highlighted, the importance of individual tools for promoting goods and services is noted.","PeriodicalId":250051,"journal":{"name":"Science and Innovations","volume":"19 4","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Marketing strategies and technologies of Belarusian leading companies\",\"authors\":\"S. Razumova\",\"doi\":\"10.29235/1818-9857-2023-10-44-48\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article contains the results of marketing research of foreign and Belarusian companies regarding the use of various tools and technologies to achieve marketing goals and solve relevant problems. The main trends in marketing strategies and tactics, features of the distribution of budgets and efforts are described. The features of the approach of leading companies to marketing are highlighted, the importance of individual tools for promoting goods and services is noted.\",\"PeriodicalId\":250051,\"journal\":{\"name\":\"Science and Innovations\",\"volume\":\"19 4\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Science and Innovations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29235/1818-9857-2023-10-44-48\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Science and Innovations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29235/1818-9857-2023-10-44-48","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Marketing strategies and technologies of Belarusian leading companies
The article contains the results of marketing research of foreign and Belarusian companies regarding the use of various tools and technologies to achieve marketing goals and solve relevant problems. The main trends in marketing strategies and tactics, features of the distribution of budgets and efforts are described. The features of the approach of leading companies to marketing are highlighted, the importance of individual tools for promoting goods and services is noted.
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