(Auto) Ethnographic notes about DIY ethos in lofi hip hop

This article explores the do-it-yourself (DIY) ethos within the realm of lofi hip hop, highlighting its significance in the aesthetic and modes of listening, production, and curation. This phenomenon is particularly prevalent among urban youth who are connected to the internet but face the harsh realities of work and study. Through digital ethnography, I delve into the personal narratives of individuals who actively contribute in lofi hip hop community. Initially, I examine the DIY esthetic characteristics that manifest in the sound, visuality, and textuality of lofi hip hop. Subsequently, I analyze the DIY performativity and affectivity exhibited by listeners, bedroom producers (artists), and DJs (YouTube channel owners and playlist curators). Finally, I provide a concise autoethnographic narrative to contextualize the hypothesis that the DIY culture observed in lofi hip hop is related to the recent dynamics of capitalist realism.