传播 "自然 "的策略和战术：超越瑞典媒体的人类中心主义

IF 0.9 Q3 COMMUNICATION

Journal of Communication Inquiry Pub Date : 2023-11-23 DOI:10.1177/01968599231215749

G. C. Nicoletta, Derya Yüksek

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引用次数: 0

摘要

通过对媒体内容的策略性选择和突出，媒体在有关自然、气候变化和人与自然关系的意义的话语斗争中发挥着核心作用。本文研究了媒体制作者在传播环境问题时所采取的战略和策略。调查选取了瑞典的七部媒体作品，包括 2015 年至 2020 年间制作的电视剧和纪录片。通过对这些视听产品的话语理论分析以及对其制作者的访谈，我们确定了一个从主流人类中心主义策略到另类生态中心主义策略的五组模型。我们的模型旨在划分再现霸权人类中心主义的媒体策略，以批判性地探究媒体传播中的环境意识形态，并探索以生态为中心的自然表述的潜在替代策略。

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Strategies and Tactics to Communicate ‘Nature’: Beyond Anthropocentrism in Swedish Media

Media play a central role in the discursive struggles over the meaning of nature, climate change and human–nature relationships through the strategic selection and salience of media content. This paper investigates the strategies and tactics mobilized by media producers in communicating environmental issues. The investigation is based on a selection of seven media productions in the Swedish context, comprising TV series and documentaries produced between 2015 and 2020. Through a discourse-theoretical analysis of these audio–visual products and interviews with their producers, we identify a five-cluster model, ranging from mainstream anthropocentric strategies to alternative ecocentric tactics. Our model aims to delineate media strategies reproducing hegemonic anthropocentrism to critically inquire about environmental ideologies in media communication and explore potential alternative tactics for more ecocentric representations of nature.

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来源期刊

Journal of Communication Inquiry COMMUNICATION-

CiteScore

2.90

自引率

11.10%

发文量

期刊介绍： The Journal of Communication Inquiry emphasizes interdisciplinary inquiry into communication and mass communication phenomena within cultural and historical perspectives. Such perspectives imply that an understanding of these phenomena cannot arise soley out of a narrowly focused analysis. Rather, the approaches emphasize philosophical, evaluative, empirical, legal, historical, and/or critical inquiry into relationships between mass communication and society across time and culture. The Journal of Communication Inquiry is a forum for such investigations.