The Establishment of Chinese Film Industry Studies and the Correction of Film Industrialization – Review and Prospect of the Twenty Years of Film Industrialization Reform

Abstract Over the past two decades, the industrialization of film and its discursive space have presented an open trend. Chinese film industry studies encompass multidimensional connotations involving economics, culture, and ideology. National will and policy-driven initiatives form the underlying logic of “industry studies,” while market-oriented approaches connect attention with the commodification of films, becoming the domain for the industry’s transformation. In the past twenty years, the industrial reform process of the Chinese film industry, along with innovations in film policies and institutions and their implementation, has reflected and outlined this multifaceted context. The film industry possesses the attributes of economy, culture, and ideology and, as a public good, includes issues related to attention orientation and correction. The construction of Chinese film industry studies, and the in-depth examination of the results and issues related to market discourse, is significant for further promoting the sustainable development of the film industry and fostering the prosperity of Chinese cinema.