竞争战略与组织绩效:系统文献综述

Abdulkader Zairbani, Senthil Kumar Jaya Prakash
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摘要

目的本文旨在提供一个组织视角,以便从总体上观察竞争战略对公司绩效的影响,以及从细节上观察成本领先和差异化战略对组织绩效的影响,这些研究团体对知识生产做出的独特贡献。设计/方法/途径研究方法以 PRISMA 评审为基础,在开放式编码迭代过程的基础上进行主题分析,然后通过说明研究标题、目标、方法、数据分析、样本量、变量和国家对样本进行分析。研究结果影响竞争战略的主要因素是战略增长;战略增长对竞争战略有重要影响。此外,竞争战略还会促进企业网络、绩效衡量和组织行为。同样,内部目标因素也会提高组织效率。同时,差异化战略将支持管理实践因素、战略地位、产品价格、产品特性和公司绩效。 本研究通过确定竞争战略因素、公司绩效因素、成本领先战略因素、差异化战略因素和全球市场竞争战略因素的框架,为相关文献做出了贡献。本研究为竞争战略和组织绩效方面的知识体系提供了完整的图景和描述。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Competitive strategy and organizational performance: a systematic literature review
PurposeThe purpose of this paper is to provide an organizing lens for viewing the distinct contributions to knowledge production from those research communities addressing the impact of competitive strategy on company performance in general, and the influence of cost leadership and differentiation strategy on organizational performance in detail.Design/methodology/approachThe research methodology was based on the PRISMA review, and thematic analysis based on an iterative process of open coding was analyzed and then the sample was analyzed by illustrating the research title, objectives, method, data analysis, sample size, variables and country.FindingsThe main factor that influenced the competitive strategy is strategic growth; strategic growth has a significant influence on competitive strategy. Furthermore, competitive strategy will boost firm network, performance measurement and organization behavior. In the same way, the internal goal factor will enhance organizational effectiveness. Also, a differentiation strategy will support management practice factors, strategic positions, product price, product characteristics and company performance.Originality/valueThis study contributes to the literature by identifying a framework of competitive strategy factors, company performance factors, cost leadership strategy factors, differentiation strategy factors and competitive strategy with global market factors. This study provides a complete picture and description of the resulting body knowledge in competitive strategy and organizational performance.
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