{"title":"Moodcafe：从构思创意到筹集资金","authors":"C. Singla, Shridhar Sethuram, Sanjay Kumar Jena","doi":"10.1108/case.iima.2023.000046","DOIUrl":null,"url":null,"abstract":"The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?","PeriodicalId":433867,"journal":{"name":"Indian Institute of Management Ahmedabad","volume":"3 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Moodcafe: From Idea Conception to Raising Funds\",\"authors\":\"C. Singla, Shridhar Sethuram, Sanjay Kumar Jena\",\"doi\":\"10.1108/case.iima.2023.000046\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?\",\"PeriodicalId\":433867,\"journal\":{\"name\":\"Indian Institute of Management Ahmedabad\",\"volume\":\"3 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Indian Institute of Management Ahmedabad\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/case.iima.2023.000046\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indian Institute of Management Ahmedabad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/case.iima.2023.000046","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
关于 Moodcafe 的案例记录了这家初创企业及其创业者从起步到筹资阶段的历程。案例提出了每位创业者或联合创始人团队在创业过程中必须做出的关键决定。这个简短的案例提供了深入研究两个方面的机会，主要是 a) 作为创始人，应该选择哪位投资者寻求资金，投资条款和条件应该是什么？
The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?
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