SCIENTIFIC SUBSTANTIATION OF DESIGN ACTIVITY AND THE INTRODUCTION OF EDUCATIONAL PROGRAMS FOR THE TRAINING OF DESIGNERS IN THE 1960S-1970S OF THE TWENTIETH CENTURY

This article traces the events taking place in the field of design education related to the emergence of VNIITE (All-Union Research Institute of Technical Aesthetics) during the Khrushchev thaw in the early 60s of the twentieth century. The purpose of the article is to analyze the influence of VNIITE on the formation and development of domestic design education in the system of higher professional education in terms of training designers, which is undoubtedly relevant to the current reform of higher education. In the process of writing this study, the author used the following scientific methods: systematic analysis of official documents, in particular official educational documents, analysis of historical documents during the Khrushchev thaw, synthesis of theoretical and practical works of designers of the 60-70 years of the last century. The researcher set a goal to see the reasons for the origin and subsequent implementation of educational programs for training designers in order to analyze the current situation of reforming higher education. The result of the work is an exhaustive analysis of the work of VNIITE in the period under study, with the possible inclusion in the content of today's education in terms of training professional designers, the main ideas of the work of this unique institution. In the author's opinion, rethinking the rich experience of the All-Union Research Institute of Technical Aesthetics will help today's researchers to see more clearly the prospects for the development of design education in the post-industrial period of modernity. Further, the author will continue his historical research work concerning the formation and development of domestic design education up to the present time. The article may be of interest to all those who are interested in the history of the emergence and development of design education in Russia.