Suggestions for Applying Digital Technology to Improve Service Quality in Mid to High end Hotels

This article aims to explore how mid to high end hotels can apply digital technology to improve service quality and provide corresponding suggestions. This article analyzes the current development status, challenges, and opportunities of digitalization in mid to high end hotels, elaborates on the necessity and significance of digitalization in mid to high end hotels, studies the influencing factors of customer satisfaction in mid to high end hotels, and finally, based on the SWOT analysis model, proposes suggestions for applying digital technology to improve service quality in mid to high end hotels, including strengthening digital talent cultivation, optimizing digital service processes Innovate digital service experience and ensure digital service security.